Table of contents for PageRank and Site Value
- Google Says to Not Bother With PageRank
- Why My Blog Has a Visible PageRank of Zero
PageRank has been the primary criteria advertisers use to determine site value. Many have said it is inaccurate. Despite my agreement with those who say that, I am denied ad jobs weekly due to my low pageranks. This is despite the fact that my blogs rank #1 SERP on many relevant Google searches. For this reason …
I’ve been researching PageRank every day in hopes of increasing it. My last post was all about starting that quest. To review: my primary motive in this is to make more money through sponsored posts and advertising.
Today I read something I already knew Google had said but I wanted to archive it here. Those who focus on PageRank to determine site importance would do well to read it too. This is from Google.com:
Q: My site’s PageRank has gone up / gone down / not changed in months!
A: Don’t worry. In fact, don’t bother thinking about it. We only update the PageRank displayed in Google Toolbar a few times a year; this is our respectful hint for you to worry less about PageRank, which is just one of over 200 signals that can affect how your site is crawled, indexed and ranked. PageRank is an easy metric to focus on, but just because it’s easy doesn’t mean it’s useful for you as a site owner. If you’re looking for metrics, we’d encourage you to check out Analytics, think about conversion rates, ROI (return on investment), relevancy, or other metrics that actually correlate to meaningful gains for your website or business.
(Source)
I’ve been working on changing my blog stats posts to a model including this: “… Analytics, think about conversion rates, ROI (return on investment), relevancy, or other metrics that actually correlate to meaningful gains for your website or business.”
This is quite wise of Google in my opinion to be moving away from PageRank as a public criteria of site importance. I hope they continue down this path. Now remains the burning question: “If we shouldn’t bother with it, why do they continue it?”
It would be great to get some feedback from my readers on this topic.
One Comment
I think PR is overrated and I’m glad Google is trying to emphasize other measurement tools. I write many lengthy content articles with minimal pictures, and I wonder what else does Google want from me?