
If you are a profit-driven blogger like me, there are many sites, services, and offers always begging for your attention. If you get sucked into one that doesn’t provide value, It can waste days, weeks, and months of your time causing you to miss out on earnings. Currently, I’m trying to decide how much time I should spend at Entrecard. I’ve been back using it again for almost 2 months and found that the referral traffic has been negligible. Entrecard may have other benefits for me though, which I am explore in this post.
The way Entrecard works is this: Users click on each others’ widgets and earn “EC” credits for doing so. These credits can then be used to “buy” a 125×125 ad space on a chosen blog for usually a day but deals can be made privately for longer amounts. This past week, Entrecard introduced paid ad services to external advertisers. This has created more than one some disgruntled EC user because most the ad spots are not other bloggers as they used to be. Those spots are now movie ads and everything else you see on any advertisement on the web.
Entrecard has attempted to appease the community by allowing users to “cash in” their EC’s at a payout rate of $1 per 1000 EC units. Since I know Entrecard is not bringing me an exceptional amount of referral traffic, I decided to test the profitability of this for me. I conducted a short experiment. Here is how my experiment went.
First, I needed to know my speed at which I could “earn” EC’s. In 1 hour I dropped 144 times, reading and commenting once in a while. I tried to keep my pace comfortable, normal, and non-rushed to get a valid reading. It should be noted that EC dropping can become a “game” of speed where the blogs one clicks on are never read. When I checked the bounce rate of my EC “spikes” in traffic” I noticed they were always 100% (which means the reader came and left without reading my blog). I try to read blogs I drop on. If used conscientiously, Entrecard can be just like a giant “Google Reader” or Blogroll providing you with a list of blogs to visit. It can be the same except of course, you are earning EC credits while you “make your rounds.”
Based on the new Entrecard payout rate, I made about .14 cents an hour. This means, to make one dollar, I’d have to drop at this pace for roughly 7 hours. That’s not including the estimated 1,000 more per week I’d need to purchase (minimally) their advertising process for my blogs. That’s another 7 hours.
So what does that equal? This: To make $1/week through Entrecard drops and still use their low-return traffic referral ads, it will cost me about 14 hours a week. To me, that is not a valuable use of my time.
But wait! In attempt to get all points of view on Entrecard out there, I consulted my good friend Justin. He has been a prominent user of Entrecard since he started blogging a year ago. He is averaging 700 visits a day currently. In an email recently, he mentioned another aspect of the service I knew nothing about. It’s called “The Marketplace” and it could be a reason for me to hang out at Entrecard. Only time will tell. Here’s what he had to say:
“Far better way than dropping to earn traffic. Use the Entrecard Marketplace to make money. People charge 10 or 50 EC to DIGG or Stumble a post. Or even charge 1000 or 3000 EC to write a 200 word guest post. Using this method people make thousands of EC’s per week and never do a single drop. Think of this, 50 people purchase your 50ec stumble/dig, and you spend what 30 minutes doing 50 Stumble/Digg’s and you make 2500 EC? This would be $2.50 per hour true, but these are just examples.”
And this:
“I charged 5000ec for a 1 month 125×125 spot on my blog and 2 people bought, that is how I made 10,000 EC without doing any work. So same as being paid $5 per month right?”
In conclusion:
Entrecard is a very organized service and I enjoy using it as a blogroll or RSS reader. I also appreciate the way the admin states the users are the most important thing. This, however, is not evidenced in their payout rate for EC’s. A blogger could make more money writing 50 cent sponsored posts. The marketplace is a new aspect I haven’t checked out yet. It may draw me back in to drop more. If I find, as Justin has suggested, that EC credits can buy me items that significantly increase my traffic, then I will be interested. I will report my findings on the marketplace in a future post. I’ve almost gathered enough data to write part II and answer the question in the title.
Please share your opinion: what is the value of Entrecard to a blogger?